//Wine, perfume, and a good time – our first Creative Talk

On December 4th, 2019, we hosted the first event of our new event series Creative Talks which deep-dives into one topic pertaining to one of our key expertise areas: Design, Communications and Events.

Our inaugural Creative Talk revolved about the transformation of retail spaces from point of sales to storytelling platforms. We invited industry leaders and opinion makers to participate and share their insights and perspectives on the topic of the day.

Our guest speakers were Nick Arauz, CEO of Caswell-Massey – the oldest personal care product brand in America that more or less used George Washington for its first “influencer” campaign – and Tyler Balliet, CEO and Founder of Rosé Mansion – one of New York’s most popular pop-up experiences that combines wine tasting with relevant stories and instagrammable moments.

Check out the highlights here:

//VIDEO: The Future of Retail

The apocalypse, robot people and brandscapes: Our Creative Director Scott Faucheux answers questions about the changing retail landscape and what he thinks the future of retail will look like.

Watch the highlight video below that includes impressions of our tour of the latest experiential stores in New York City and read the full interview here.

PS: What is continuity? 😉